KAWS:
BOOK RELEASE
CAMPAIGN

The objective for this school project was to create a book cover design for a fictional book along with designing and branding a fictional book release campaign. Our subject was to be a graphic designer of our choice. I chose artist and designer Brian Donnelly aka 'KAWS'. The goal was to showcase the artist's book, while integrating my own designs. I designed the book cover – and since this was for a fictional book release, we were also to design event tickets for said release, along with stickers and digital mobile phone landing pages where customers could register for the event.